When it comes to Ecommerce Social Media Marketing is playing a more and more dominant role in driving sales.
While Social Media are more invasive than ever before, staying on top of the latest trends is essential for a successful Ecommerce and its presence on the web. Twitter, Facebook, Instagram are the image of a business online and the main contact point between the brand and the customers.
Since social media trends change at the speed of light, continuously innovating the media scene and the possibilities of marketing communications, it is really useful to know what is going on and when, so as to be ready right where the change occurs.
From a look at the evolving Social Media landscape, we made a list of the most interesting tendencies in Social Media Marketing for Ecommerce.
Here is our web agency advice on what you need to know to set up a great Ecommerce Social Media Marketing strategy and tune to the emerging social media trends to improve customer retention and reach out to new clients.
Ecommerce Social Media Marketing: trends to to Build your Ecommerce Marketing Strategy
1 – (More) Paid Social Advertising
Ecommerce brands are going to invest a lot more in paid social advertising. Since more companies are now on social media and want to be seen, prices for social advertising are increasing and with social algorithms preferring content shared by friends and relatives it is becoming harder to get to the right audience without paying for advertising. On the other hand, with social media advertising it is easier to evaluate and keep track of the return on investment, through advertising expenditure.
Clearly, more brands advertising means more competition, so an Ecommerce Social Media Marketing Strategy has to combine budget and visibility.
2 – Social Messaging
Social Media are becoming a “private matter” with users preferring private communication over public broadcasting.
Messaging apps are used by over 4 billion users around the world, confirming that Social Messaging is now a very useful real time marketing tool which allows Ecommerce platforms to be on right on the spot of customers’ needs and queries.
Users are more comfortable with face-to-face communications even through Social Media, interacting in smaller and more intimate groups, as Millennials already proved to do by shifting to WhatsApp, WeChat, Messenger and other direct platforms.
In this context, Ecommerces and Businesses are trying to catch on using chatbots to be more direct and up the expectations of a one-to-one conversation, increasing the efficiency of their websites. The use of Chatbots and Live Chats can improve the communication of your ecommerce with customers as well as increase your conversion rate.
3 – Social Commerce
Social Commerce is the renewal of Ecommerce Social Media Marketing Strategy. Facebook, Instagram, Twitter and Pinterest already allow customers to make a purchase directly throught their platforms and apps. Given the high trust rates users have towards brands or contents coming from their social media network, it is easier for them to conclude a purchase directly from social media. For your Ecommerce everything is about creating good and intriguing content like videos, photos, articles and offering the right call to action to users.
4 – Videos, Live Videos and Broadcasting
Videos are right now unveiling the full potential for Ecommerce Social Media Marketing building brand awareness and a community of users around it.
Videos are proven to be the best way to stand out and to engage people on Social Media. Live streaming allow to show to your audience everything as it is happening, grabbing the attention of customers amidst all the content they see in their social media flow.
And there is more to come. With 360 videos, Periscope broadcasting, and virtual reality there are many ways for a brand to connect with customers in creative ways that were not possible before.